WE BUILD THOUGHT LEADERSHIP FLYWHEELS
Take your company’s founder & executives from a few likes and follows to compounding revenue engine.
“Working with Thoughtful Content has been a huge win for DocuSketch. It’s helped position us as true subject matter experts and thought leaders in the property documentation industry, and given some of our most senior team members the visibility they deserve. The content sparks meaningful conversations and strengthens our credibility in the industry”
Nick Keyko
Vice President, Marketing
“At a recent trade show one of our subject matter experts attended, he said over 30 people approached him and mentioned his LinkedIn content. We’re getting some great online traction that is turning into offline conversations!”
Barret Hall
Senior Manager, Digital Marketing
“In the first month of Thoughtful running mysocial we added $49k in net-new pipeline.”
“A perfect ICP contact at a global consumer brand just DM’d asking for a call and literally said ‘I guess this proves your LinkedIn content works’ lol”
Charlie Grinnell
Co-founder & Co-CEO
DOES THIS SOUND LIKE YOUR B2B SOCIAL STRATEGY?
IN AN INDUSTRY WHERE TRUST IS EVERYTHING
YOU’RE UNSURE HOW TO TALK ABOUT IT WITH EXECUTIVE CONTENT
HOW TO WIN ON LINKEDIN FEELS LIKE A BLACK BOX
THEN WHAT FOLLOWS WAS BUILT JUST FOR YOU.
B2B THOUGHT LEADERSHIP IS BROKEN.
THE PROBLEM?
FOUNDERS & GTM LEADERS ARE TOLD…
“Just start posting. Build an audience. And revenue will follow.”
So they post. Maybe with help from AI, or even hire a ghostwriter.
But the results are scattered — a few likes, some polite comments, no meaningful conversations.
Senior team members are respected experts offline… yet invisible online.
They wonder…
“Do I need better hooks? Better Topics? AI prompts? Do I need to post more often? Is it the algorithm?”
But the real problem?
A few years ago, consistent founder & executive posting could generate inbound. Organic reach was high, competition was low, and feeds weren’t saturated.
That world is gone.
THE #1 REASON B2B FIRMS FAIL TO GENERATE REVENUE WITH EXECUTIVE CONTENT?
DISCONNECTED SOCIAL STRATEGY.
A disconnected approach to thought leadership and social strategy isn’t a strategy at all—It’s a collection of piecemeal efforts.
RandomLinkedIn Posts
Executives Who Post Once Every 6 Months
Generating Likes, But No Pipeline
Posting straight from ChatGPT
Sales Team Sending Cold DMs
Relying on Organic Reach
Focusing on the Company Page
Occasional Commenting
Not Sending ICP Connection Requests
Not Measuring Impact
Tried LinkedIn Ads and They Didn’t Work
A disconnected approach to thought leadership and social strategy isn’t a strategy at all—It’s a collection of piecemeal efforts.
Growth teams are being mislead by outdated advice, and fall victim to these 4 common traps:
THE “JUST START POSTING” TRAP
Founders & growth leaders hear the advice, “Just start posting!” So they post whatever comes to mind—top ten tips, hot takes, industry advice—hoping something sticks.
But without a clear north star, content feels scattered. The message doesn’t land, and nothing moves the audience to act.
You get 5 likes. You lose confidence and consistency. Budget gets reallocated. And executives fade back into invisibility behind the company logo.
Key Problem: No Positioning. No Owned Idea.
Result: No audience reaction.
THE GHOSTWRITER TRAP
You hire a B2B writer or founder-brand agency. But instead of sharpening and questioning your ideas, they simply say, “What do you want to talk about?” and hit record. They nod along to all your ideas (even bad ones), film you, regurgitate the clips into posts, and turn you into another LinkedIn talking head.
They re-package your random ideas and sell them back to you in subtitled videos. The output feels generic, inauthentic, and detached from your real voice.
Even worse, you attract some eyeballs, but at a heavy cost: Your trusted reputation in the industry is damaged.
Key Problem: Inauthentic Content.
Result: No trust built with your audience.
THE ORGANIC REACH TRAP
Since 2025, LinkedIn’s new algorithmic feed will barely put you in front of 1% of target buyers organically, even with great content.
You may build trust in a very small circle of existing contacts, but remain unseen by 99% of people who actually matter.
Key Problem: No Targeted Distribution.
Result: No visibility with your ICP.
THE INBOUND-ONLY TRAP
Too many B2Bs create good content, but fail to translate it to revenue by sticking to the outdated “Inbound Marketing Playbook”.
Even with trust and visibility, waiting for prospects to come to your website and fill out your demo form will miss half of the currently in-market opportunities.
Prospects might see your content, but get distracted, drift away, and pipeline stalls.
Key Problem: No Demand Detection. No Demand Capture.
Result: No revenue.
THE OUTCOME? NO REVENUE, NO PIPELINE—AND YOUR COMPANY’S THOUGHT LEADERS STAY INVISIBLE.
A disconnected approach to thought leadership and social strategy isn’t a strategy at all—It’s a collection of piecemeal efforts.
It’s confusing (for your team, and your audience), hard to build momentum, and ultimately fails to deliver the results you had hoped for.
You’re stuck with posts that went nowhere, or worse yet, damaged your founder and executives’ reputations.
They fade back behind the curtain of your company’s brand.
Other industry figures remain top of mind for your audience.
You miss out on the opportunity to unlock visibility, trust, and growth through a well-executed, modern approach to thought leadership.
THE SOLUTION?
THE THOUGHT LEADERSHIP FLYWHEEL.
Ditch the Disconnected Social Strategy. When you build a complete flywheel: owned idea, content engine, targeted distribution, and demand capture—pipeline and revenue follows.
Owned idea
Don't "just start posting". When you nail your positioning and diagnose your audience’s problem better than anyone else in your industry, then use it as a north star for all your content—your audience doesn't just see another post; your posts change and lead how they think about your category.
The Result?
Content That Drives Action
Editorial content engine
Random acts of content don't work. A senior thought partner should filter and develop your best ideas, align them with your positioning, and optimize for LinkedIn. Ship only credibility-enhancing work, in a way that AI or a junior ghostwriter simply cannot.
The Result?
Authntic Content. Audience Trust.
Targeted Distribution
Overcome the Organic Reach Trap with tactical networking, curated commenting, and layered paid distribution. Guaranteed reach to exactly the 5-20k people who matter most (your ICP buyers).
The Result?
Visibility With Buyers.
Demand Capture
Don't miss 50% of pipeline by relying on inbound alone. A Demand Capture system identifies buyers engaging with your thought leadership and alerts your team for warm outbound. This approach generates pipeline in industries where trust and respect are everything.
The Result?
Revenue.
THE SOLUTION?
THE THOUGHT LEADERSHIP FLYWHEEL.
Ditch the Disconnected Social Strategy. When you build a complete flywheel: owned idea, content engine, targeted distribution, and demand capture—pipeline and revenue follows.
THE OUTCOME?
REVENUE-GENERATING CONVERSATIONS WITH PEOPLE THAT SEE YOU AS A VISIBLE AUTHORITY IN YOUR INDUSTRY.
YOU’RE SEEN AS THE NATURAL, TRUSTED SOLUTION
YOUR BEST, AUTHENTIC IDEAS ARE CONSISTENTLY PUBLISHED
YOU STAY AT THE TOP OF THE FEED—AND TOP OF MIND—FOR YOUR IDEAL AUDIENCE
YOU SPARK MEANINGFUL, REVENUE GENERATING CONVERSATIONS WITH YOUr ICP
WHEN THE THOUGHT LEADERSHIP FLYWHEEL STARTS TURNING, YOU NO LONGER STRUGGLE WITH...
CLIENT RESULTS.
“Working with Thoughtful Content has been a huge win for DocuSketch. It’s helped position us as true subject matter experts and thought leaders in the property documentation industry, and given some of our most senior team members the visibility they deserve. The content sparks meaningful conversations and strengthens our credibility in the industry”
Nick Keyko
Vice President, Marketing
“At a recent trade show one of our subject matter experts attended, he said over 30 people approached him and mentioned his LinkedIn content. We’re getting some great online traction that is turning into offline conversations!”
Barret Hall
Senior Manager, Digital Marketing
360° Documentation for the Remediation Industry
Led the industry narrative online and sparked 100s of revenue-generating conversations with the ICP
Gerard Rivera
Co-founder & CEO
Gross-to-Net Leakage Recovery Platform for Pharma Manufacturers
Generated $6 Million in Qualified Pipeline in the first 2 Weeks
“In the first month of Thoughtful running mysocial we added $49k in net-new pipeline.”
“A perfect ICP contact at a global consumer brand just DM’d asking for a call and literally said ‘I guess this proves your LinkedIn content works’ lol”
Charlie Grinnell
Co-founder & Co-CEO
Outsights Service For Marketing Leaders at Consumer Brands
2x’d Pipeline in 6 Months
CONTENT EXAMPLES.
Click the posts to view them natively on LinkedIn
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THOUGHT LEADERSHIP FLYWHEEL PLANS & PRICING.
FOUNDATION
We build your Thought Leadership Flywheel and help turn it the first few times; to start generating trust, visibility, and pipeline with your ICP—in just a few weeks.
what we do
Positioning Process — 3-4 week guided sprint to nail your Owned Idea
Visual Personal Brand — to add visual recognition to your content & profile
Landscape Research — to understand what’s working for creators in your space
Tone of Voice Guidelines — so you show up authentically, in a way you can be proud of
Optimize Your Profile — to act as an effective landing page for your thought leadership
ICP Research — to map peers, competitors, and thought leaders for you to engage with
Deliver Strategy — so your system is documented, repeatable, actionable, and sustainable
First Batch of Content — Create & publish 8 posts that cover the most important facets of your Owned Idea
outcomes
Your Integrated Thought Leadership strategy is defined, documented, and repeatable
First batch of Thought Leadership Content goes live (8 posts)
Allows you to gauge early results from your target audience
timeline
4-6 Weeks
Depending on client readiness
YOUR TIME NEEDED
~5-10 hours
PRICE
$6K USD
PHASE 1
FOUNDATION
EXECUTION
We run your flywheel faster to compound trust & visibility with your ICP month after month, and layer in the Demand Capture System to convert audience awareness & engagement into pipeline and revenue.
what we do
Content Interviews — Bi-weekly or monthly
Content Storyboarding — Script writing, narrative creation
Content Creation — Writing, editing, design; incorporating platform best practices
Tactical Networking — To grow your ICP audience connections, who are more likely to see you
Curated Commenting Feed — We surface the right posts for you to engage with. Doubles reach in 5min/day
Demand Capture — We surface ICP-fit people who are heavily engaged, for your sales team to reach out
Ongoing Research — To understand what’s working and not working for creators in your space, then tweak
GTM Integration — Regular contact with your marketing & sales teams to share measurement and learnings
outcomes
Engaged ICP leads are surfaced to your sales team for warm outbound
Dozens of inbound demo requests, DMs, and emails are being generated regularly
8 - 20 High quality thought leadership posts per month, created & published for you
We’re integrated with your sales & marketing teams so learnings make it into content
Organic reach is doubled via the Curated Commenting approach and Tactical Networking
timeline
Month-to-month
No long term contract lock-in
YOUR TIME NEEDED
~3–4 hours/mo
Interviews & content review
PRICE
PHASE 2
EXECUTION
DISTRIBUTION
We run LinkedIn Thought Leadership ads to overcome the Organic Reach Trap and put your content directly in front of your target audience.
what we do
Campaign Planning — To determine the ideal targeting mix and priority accounts to reach
Multi-Layer Targeting Strategy — Including LinkedIn native, warm retargeting, and your target account list
Creative Cycling — To surface your top performing content and mitigate audience ad fatigue
outcomes
Your thought leadership reaches significantly more of your ICP and target accounts
Greatly accelerates the volume of inbound demo requests, DMs, and emails being generated
Increases the volume of ICP-fit leads we can detect and surface to your sales team for outreach
timeline
Month-to-month
No long term contract lock-in
YOUR TIME NEEDED
1–2 hours
Once, for campaign planning
PRICE
$1K/mo USD
Minimum ad spend per
industry vertical targeted
$1K/mo USD
Our fee to manage campaigns
PHASE 3
DISTRIBUTION
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FAQS.